Many businesses have outdated websites that could be doing more harm than good. Customers and potential customers are coming to your website to find information and learn more about your business. Outdated information, slow page-load times, poor look-and-feel, and lack of online services and functionality are among the many reasons potential customers might choose to leave your website and seek an alternative, one of your competitors.
Creating a professional-looking, mobile responsive website that helps you convert more leads and more sales is only half of the job. Using Website Analytics to understand where your prospects and customers are coming from, what they are doing on your website and how you can use this information to get more customers is the real differentiation between you and your competitors.